Redefining the Core

Print, web, art direction

For our Redefining the Core special section, I wanted to go for a very ... literal theme. Styled like a dictionary, my editor and I revised a typical definition of Sacramento's urban corridor to make it more accurate, descriptive and reflective of the area. All of the projects listed are styled like dictionary definitions, and the section fronts feature beautiful aerial images by Todd Quam.

For social, I created a GIF of the different pages. And for online, we used short drone videos to highlight the different areas.

Watch the video for a narrated tour or click here to visit.