The CFO of the Year theme was "Build your own CFO," to emphasize the wide variety of attributes that the role now encompasses. I decided on the theme a month in advance and pitched it to my editor, who was enthusiastic about the idea. We asked each CFO to tell us the top three qualities a CFO needs, and I came up with a visual for one of those qualities for each honoree. Each visual was photographed with a plain manikin for an inside spread, and, for the cover, was styled as a kit of a generic CFO with accessories.
Along with print, I created a GIF for our Instagram and designed the webpages for each of the honorees' profiles.
Watch the video for a narrated tour or click here to visit.