CFO of the Year

Print, web, motion graphics, art direction

The CFO of the Year theme was "Build your own CFO," to emphasize the wide variety of attributes that the role now encompasses. I decided on the theme a month in advance and pitched it to my editor, who was enthusiastic about the idea. We asked each CFO to tell us the top three qualities a CFO needs, and I came up with a visual for one of those qualities for each honoree. Each visual was photographed with a plain manikin for an inside spread, and, for the cover, was styled as a kit of a generic CFO with accessories.

Along with print, I created a GIF for our Instagram and designed the webpages for each of the honorees' profiles.

Watch the video for a narrated tour or click here to visit.